Of the 90 countries that we examined, WhatsAppis the world leader, snagging the top-messaging app spot in 60 countries. Let’s dive right in and see which messaging apps are winning in different regions. We found that overall, there were three top messaging apps dominating the global market in 2022. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live.
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